As shown on the figure on the left, ESD enters a device from its external interface, which can easily be touched by hand.
Without an ESD Protection Element, excessive voltage of several thousands of volts (such as ESD) could be applied directly to the IC over the external interface, damaging the IC. ESD Protection Elements protect ICs from being damaged by ESD. As shown in the figure on the right, they are connected between the data line and ground, between the external interface and IC.
In order to provide protection, an ESD Protection Element needs to provide two functions: